Boost ETP Makes Two Senior Hires in Marketing and Sales
Wednesday 07th November '12
Boost ETP has made two senior appointments, Saima Parviez as Head of Marketing and Marlene Rodriguez as a Sales Executive.
Saima, who has over 10 years’ experience, joins Boost ETP with a strong marketing background from Peel Hunt where she was Head of Marketing. She led the rebranding project for Peel Hunt when it undertook the staff buyout from KBC Bank and was instrumental in driving the production and launch of its renowned Exchange Traded Funds (ETF) guide. Earlier in her career, Saima worked for IBC (International Broadcasting Convention) organising and marketing large conferences. Saima is responsible for launching the Boost ETP brand and for establishing an on-going marketing programme.
Before joining BOOST ETP, Marlene was an ETF trader assistant at BNP Paribas. Marlene has also worked for AXA Investment Managers within the product specialist team based at the company’s headquarters in Paris. Marlene completed a Masters in Financial Markets from the University of Cergy-Pontoise, Paris. Marlene brings 6 years of financial services experience to Boost ETP.
Hector McNeil, Co-CEO of Boost ETP said: "Saima and Marlene are Boost’s first senior hires in the marketing and sales functions. Combined, Saima’s involvement working for one the UK’s leading market makers, and Marlene’s first-hand experience of ETF trading, will be invaluable as we launch our products to investors."