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BOOST ETP hires Gea Smolic as Director of German Sales

Tuesday 07th October '14

Frankfurt, 07 October 2014 : BOOST ETP, A WisdomTree Company and Europe’s award winning, specialist Short and Leverage (S&L) Exchange Traded Product (ETP) provider, has appointed Gea Smolic as Director of German Sales.

With over 6 years of European investment and financial markets experience, Gea joins Boost from Thomson Reuters, having been responsible for cross-selling and relationship management with large institutions including Allianz, BlackRock, Deutsche Bank, Commerzbank and MunichRE. 

Prior to this, Gea has held positions at Raiffeisenlandesbank andAurelius Capital Management GmbH.

Hector McNeil, Co-CEO of BOOST ETP said: “We are very pleased to add Gea to the team and strengthen our distribution presence in the German market. She has significant experience in dealing with a broad group of the German investment community which will help establish Boost as a well-known ETP and ETF brand.”

“Germany is one of the main markets in Europe for ETFs and ETPs and BOOST has great plans to take significant market share. We believe our unique mix of independence and delivery of value added products will differentiate ourselves from a predominately bank and large financial institutional dominated market place. Gea will play a significant part in taking Boost’s message to the German investment community.”

Globally, investors continue to increase their usage of Short & Leveraged ETPs. Global S&L ETP assets rose by 6.7% over April to a record $61 billion (as at 31 May 2014). Volumes and assets under management in S&L ETPs continue to rise exponentially on the Deutsche Boerse and regional German Exchanges.

Investors are increasingly using S&L ETPs for a variety of reasons. There is wider product availability, greater product knowledge from improved educational resources and increased demand for hedging tools and leveraged instruments available. There is also a move towards independent, transparent and exchange traded instruments such as ETFs and ETPs. As a result of this increased usage and interest in S&L ETPs, BOOST recently launched a monthly Global Short & Leverage ETF/ETP Report and a Short & Leverage ETF/ETP Advisor Tool Kit.